
She’s
The Fan Club President Even Though It’s For Her Brother
Barb
Benson Spends Countless Hours Running fan club. She might
not run a Fortune 500 company or head an army of devoted
soldiers. But it’s difficult to distinguish those jobs from
her hobby of running her brother’s fan club.
The
Johnny Benson Fan Club (JBFC) is one of the NASCAR Winston
Cup Series’ most active driver fan clubs. "I do it because
I like interacting with all of Johnny’s fans," said Barb
Benson who presides over the 5,600-member club out of her
house in Grand Rapids, Mich. "It’s a neat feeling to spend
so much time working on the club, designing the fan club
shirts and then going to racetracks and seeing somebody
wearing a shirt. I’ve had fans come up, introduce
themselves to me, and tell me they are fan club members.
That’s why I do it."
She
recalls another moment of satisfaction.
By
day, Barb Benson works in the Subrogation department at Blue
Cross and Blue Shield in Grand Rapids. But during her off
hours she is a one-woman show supplying fan club members
with a monthly newsletter, bumper sticker, signed autograph
card and photos that chronicle her brother’s progress
driving the #10 Aaron’s Pontiac.
It
all began in 1993 when Johnny and the late Chris Bradley,
crew chief for Johnny’s ASA championship team, suggested she
form a fan club. The initial membership totaled about 200
fans. "I said there is no way anyone would pay $15 to be in
a fan club," Barb said. "I guess I was wrong."
As
her brother’s success on the track grew so did the fan club
membership. The highlight of the year for the fan club is
the JBFC Open House at Berlin, Mich. Speedway. The event
includes Johnny, their father and former driver John Benson,
as well as race cars, crewmembers and sometimes a race at
Berlin.
"That’s our biggest event. Johnny and Dad come and sign
autographs and the place is packed," Barb said. "Organizing
that is the biggest thing I have ever done. That is like
planning an invasion. There are so many things that have to
be taken care of."
Lately Benson devotes much of her energy to her brother’s
website. At Johnnybenson-fanclub.com over 200,000 yearly
visitors are treated to reports from the track, photographs,
chat rooms, message boards, and all types of trivia and
information. "I do a monthly newsletter to keep fans
updated on what’s going on," Barb said. "Sometimes I don‘t
think that is often enough so we have the website now.
That’s a lot of work but the fans seem to like it and it’s
fun to read."
For
her brother, Barb’s work lets him concentrate on racing.
"I’d probably never tell her this," laughed Johnny. "But she
does a really good job. That’s a lot of work and she keeps
me pretty straight with what the fans are thinking. She’s
about my biggest fan and it’s important to me that my fans
are happy."
Benson attends about 15 races a year. When she isn’t at the
race, she is at home on Sundays working on fan club stuff
and watching the races.